Tips for Selling Vintage Pottery on Etsy
Rose Anne Manfredi from NutmegCottage shares with us some tips on how to sell vintage pottery on Etsy.
Research Your Item
Research your item using online guides or go to a public library to learn its history. The information you gather can then be used in your item title, description, and tags. Some questions to ask yourself include:
- When and where was the item manufactured?
- Were there different models of the item produced?
- Does your item have any markings for identification?
- What is the function of the piece?
Condition of Your Item
- Does your item have any cracks, chips, crazing, or color loss?
- What is the quality of the glaze? Is it shiny overall, or are there dull spots?
- Does your item have any special features, such as gold accents?
- Is your item clean and free of any marks or soiling?
Marketing Your Item in Your Product Description
- What makes your vintage pottery special?
- Why would someone want to purchase it?
- How can it be used? Does it serve a function, or is it just decorative?
- Ask yourself why your potential buyer would want to buy it.
- What is the style of your item, eg.,Victorian, country chic, English décor, French chic, cottage style, etc.?
- Can it be used for holiday decorating or a special occasion?
Photographing Your Item
Utilize all five photo slots on Etsy. If more views are needed and you are proficient in PhotoShop, you can splice 2-3 photos together.
Be sure to take photos of all sides of the piece, including the bottom.
Your photographs should be taken in bright, natural light, not with a flash.
Your background should be uncluttered.
Pricing Your Item
Look at other similar items on Etsy, eBay, and other online sites to see the current market trends. Be sure to check both features and condition of the pieces you are looking at for comparison. When setting your selling price and the cost of shipping/handling, factor in the cost of your packaging supplies.
Packaging Your Item
Because of its delicate nature, vintage pottery must be packaged very well in layers of bubble wrap. If necessary, add plastic peanuts to ensure that the piece is not in direct contact with the box and so that the piece doesn’t move in the box. Your item description should assure the buyer that it will be wrapped in bubble wrap.
Payment, Shipping Time, Return Policies, and FAQs
As with all items you sell on Etsy, your shop policies should be clear and concise.
Copyright Rose Anne Manfredi 2016.
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