Thoughts on why having 10 product images is great for buyers and sellers and tips on how to prioritize work.
I cannot tell you how excited I am to see that Etsy has increased the possible number of images from 5 to 10. I think it is long overdue and if done well, is going to be great for buyers and sellers alike. I fully support the change by Etsy, and below are 10 reasons why I think it's a a change for the better.
As a buyer, I'm excited because before I buy something I like to:
With the increase to 10 images, more of the above needs will be met. As a buyer I will have less doubt and more confidence in buying from your Shop on Etsy.
As a seller, I really like having the option to post 10 images because:
How to Prioritize Your Work
For most established sellers, adding up to 10 images is going to be a lot of work, so you will be faced with the dilemma of what listings to edit first and should you even bother uploading images for all your listings.
Here are some suggestions on where to begin:
There are also a few reasons why you probably don’t need to use all 10 pictures. Take supplies, for instance which may just require a couple of images to convey what the listing is. I'm not going to encourage people to do nothing, but I will encourage people to take a common sense approach to this.
It's important to note that having 10 images will not have a direct influence on ranking, but good pictures will have a positive impact on interaction and conversion rates. How quickly this influences sales is to be debated, but I would treat this as an opportunity not to be dismissed. Here's a direct quote from an Etsy Product Manager on the topic of ranking:
I recommend you embrace this change and start uploading those additional pictures today. If you have lots of images to upload, come up with a plan to prioritize, and take a one-bite-at-a-time approach to uploading additional images before the Christmas rush begins.