EtsyRank started on a long Canadian Winter day after watching my wife struggling for months to get views on her Etsy store listings. I decided to use my SEO and programming skills to try and understand how things worked at Etsy. As I shared my discoveries about Etsy with my wife, slowly her sales started to improve. After a while, I decided to work on some tools that would make the research easier and soon realized that other people might like to use these tools too. In January 2016 I launched EtsyRank site quietly in beta and in less than 3 months EtsyRank grew to have just over 7,000 members.
My speciality is Search Engines. I have been working with Search Engines and Online Shopping sites since 1999. I have worked on search algorithms, relevancy testing, search engine optimization, product marketing, researching online purchaser behaviour and improving product usability. I won awards for innovation and sales results while working for Microsoft on their Bing Shopping service in Canada.
EtsyRank is free
Keeping EtsyRank free for users is a conscious decision that I made from the outset. EtsyRank was not going to be another business that asked struggling Etsy sellers for money. EtsyRank uses an advertising business model to help cover costs, thus keeping it free for Etsy sellers.
EtsyRank PRO has been introduced to help serious Etsy sellers even more. It will give you even more insight into keywords, rankings and your competition. Keeping in mind that most sellers on Etsy struggle to make ends meet each month, the subscription fee will be a very nominal amount to cover costs and ongoing development.
Privacy and Data sharing
EtsyRank will not share personal information with anyone unless a valid police warrant or court order is issued.
What sort of access does EtsyRank have to Etsy shops
EtsyRank uses the Etsy API to access the information that Etsy makes available for developers. EtsyRank does not have the ability to make changes to your Etsy shop nor does it have access to your credit card, Paypal or similar information. EtsyRank has been reviewed by Etsy and can be found in the Etsy App gallery.
What does the future look like for EtsyRank
I will continue to develop new features and tools for EtsyRank while it makes sense to do so. It would be great to work for EtsyRank full time one day, but for now it's one day at a time.